Month: September 2018

Photography Marketing Tip The Power Of Determining Your Target Market For Your Business

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Trying to market a photography business without having a very specific “Target Market” is like trying to play football without a goal line. How will you ever make a touchdown, or know which direction you should be going?

I’m amazed at how many photographers just try to “get their name out there.” I hate that statement! It says nothing and means even less. What’s important to your success is WHO you go after in the market place.

Why? Because you have a limited budget – both in time and money. So you must pick very carefully who you want to work with, and then go after them with a passion. You can not be all things to all people, and expect to be truly successful in your photography business. You’re going to have to pick and choose.

Honestly, good photography marketing is more about “picking who” than it is about just trying to blindly “get your name out there” to everyone.

What I’m saying is that success in photography marketing is all about the “Target Market.” Let me explain:

Your “Target Market” is that group of folks who you want to invest time and money into convincing them to contact and work with you. It’s where you put all your efforts.

Let me give you an example: There are three major attributes which describe my “Target Market” for my portrait and wedding photography business:

Attribute #1 of my Target Market: I go after Females 25 – 65: Why is this important? Because I have found that as a basic guideline, men do not invest in the type and style of photography I create. So why bother trying to reach them and motivate them to call me? It’s a waste of time and money.

Attribute #2 of my Target Market: I go after “Warm Fuzzies”: This is a term I use to refer to a person who is sensitive and emotional. She cries at movies. She is “right brain dominant” – meaning that she lives most of her life in “right brain” – the emotional, creative side of the brain, and only a small part of her life in “left brain” (the logical, analytical side of the brain.) Why is this desirable? Because we know people invest in photography for emotional reasons – not logical reasons.

Attribute #3 of my Target Market: I go after those folks who value what I do: Why is this important? Because I learned a long time ago that it really hurts to put all the work into creating beautiful portraits or wedding photography for someone who really doesn’t value what I do. I put all that time and effort into it only to have them not like the images, and not invest much in them either.

Can you see how having this “Target Market” in the front of my mind at all times really helps my business be more successful? Why? Because I know exactly who I want to reach with my photography marketing efforst. So I can carefully figure out where these people live, work, shop, eat, etc. and then go after them – and only them.

Once you have defined your Target Market, then you start asking yourself what are the best ways to become a “big fish” in that small “pond.” You basically don’t waste your time going after anyone else. You just stay focused on your Target Market and work hard on reaching them.

For example, once you know one of the characteristics of your Target Market is that they are “Warm Fuzzies”, you start showing only really warm and fuzzie images on your displays and exhibits all over town. The “Cold Pricklies” (the other side of the human coin) won’t like those images, and won’t call you. But the “Warm Fuzzies” will love them, and therefore call you. See how it works?

Defining your Target Market, in as much detail as possible, will greatly improve the effectiveness of your marketing for your photography business, whether you are marketing online or offline, or both.

The Essential Elements Of Fashion Photography

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In the end, all forms of photography boils down to one element: photos that evoke emotions and hold eye balls for long. The top fashion photographers in India strive to shot those photographs, day after day.

Talk to a photographer and he will tell you how he, over the years, has developed a style of his own. He will have a story to tell you. And you better listen that story as it will teach you a lot about the fashion photography.

Almost all top fashion photographers feel a deep passion for their craft, and they know it that they have to keep on practicing till the last day of their life to master the craft. Photography is not something that you can do with just a camera in hand; you need to practice it a lot to get that perfect shot.

Search through the fashion photographers directory and see what they are up to. Follow at least 3-5 different photographers and watch their work closely. Observing their work and style will help you develop your photographic skills a lot.

Some of the top fashion photographers in India also showcase their work on their blogs on WordPress and BlogSpot. You can search for their blogs through Google search. You can even follow your favourite blogs and comment on their work, and thus develop a link with your favourite photographers.

Reading through their blog posts will also help you understand what goes in their minds, and how you can improve on your photographic skills.

To get to the club of the top fashion photographers in India, you should also enroll for the photography workshops that are conducted in almost all cities in India. You learn a great deal of things in these workshops; moreover, you also meet a number of like-minded people in these workshops.

There are several websites as well that provide platform to the budding photographers. And there are websites that bring together photographers and fashion models. There are several great websites out there on the web that are of great help for the photographers community.

Last, but not the least, you need to remember that photography is not an easy job; it needs practice and lots of patience for the right moment. Though you get the best faces and products to shoot with your camera, you have to put in your best to make those shots the best in the industry.

Wedding Photography In Mississauga

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The Wedding Photography in Mississauga has taken the responsibility of documenting your special day in an artistic and professional way. The backup equipment ensures the wedding does not affect the abilities of excel, while the presence of such a professionals through out the whole day will make it difficult to miss any of those special moments.

At Wedding Photography in Mississauga, has amassed a great collection of the latest equipment and state of the art in technology. They know that latest digital cameras are the key to making any party shot much better, that is why they want to let the client know that they have invested heavily on making sure that the wedding will be shot with only the finest in wedding photography equipment.

Before wedding day the photographer will schedule an engagement photo shoot for the couple, where they can break the ice and come to know the clients preferences, as well as understand of the camera angle. There is at no additional charge to it. At wedding photography in Mississauga, the photographers arrive early to capture the couple as the couple gets ready. They will then photograph the couple and their guests during the arrival, the ceremony, formal photos, and the reception.

After your wedding day they will setup pictures where the couple and their guests can see most of the photos taken during the day. The photographs of the whole function in which all type of joyous, notorious and touchy moments are involved. One can then purchases the prints or purchases the digital files or all the photos from your wedding on a CD. All this is done here at Wedding Photography in Mississauga.

So the couple just has to decide to get married and has to begin with the planning for a wedding celebration, wedding reception and your entire wedding day but they need dont need to worry for the part of photography.

They have a variety of photography work online to help make choosing them for your wedding photographer easier, but its best to come in for a casual chat over coffee to find out how we can help you. They are best in their business with no ambiguity.

Different Types Of Portrait Photography Tips & Suggestions

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The term portrait may refer to Portrait Painting and Portrait Photography both here, the facial expression of the subject is captured by the painter or the photographer. People interested in a career in portrait photography should know the basics of this subject and maintain these guidelines while taking pictures of people.

Portrait photography has many branches; lets learn about them first.

Different types of Portrait Photography:

Portrait photography is further classified under four main sections:

1) Close-ups
2) Facial Shots
3) Upper Body Shots
4) Environmental Portrait

Professional photographers always try to capture the true self of a person through photography. However, with a camera focusing on the face, people become nervous and make faces that do no represent their real personality or the mood. And the photograph looks artificial.

An expert photographer would follow his own tricks to make the person feel comfortable and relaxed so that the right facial expression is captured. As a photographer you have to make the subject feel easy and not worried about the camera. While taking pictures of professional models, you dont need to worry at all as they are quite trained on how to face the camera. But general
people become very much camera-conscious during photo shoot. Hence, to capture natural photographs, you have to take few snaps without making them aware. You may go through portrait photography tips to know more about such tricks.

Some easy and widely practiced tricks are stated below:

Ask your subject to get ready for a photograph; let them prepare for the snap; and then take a picture. Now as the shutter moves up and down and your subject starts to relax, take few more snaps very fast. This would help you capture their true persona.

Some professionals tell funny jokes while taking pictures to ease up the situation; some ask the subjects to engage in some easy and fun activities and take the snaps when the person is unaware of the camera.

The activities may depend on the age of the subject. For example, if you are taking portrait of a child, ask him or her to look at a picture and count number of circles in it. OR ask them to play with toy, solve a puzzle or copy an easy illustration.

Tackling children is quite easy than adults. A matured person is very much aware of the situation and knows that you are trying to distract his mind from the camera. Hence, you may need to choose some other tricks.

Some professional portrait photographers prefer to chat with their subject for hours before taking them to the shooting floor. You can engage someone to talk with the subject when you prepare your camera, lens and lights. You can also ask them to continue talking when you take pictures.

You can also think of some tricks of your own OR consult professional portrait photographers for more effective ideas. Many such methods, tips and tricks of portrait photography are available online. You can go through online photography tutorials or attend workshops to know more about portrait photography.